Honda's Amaze, City Emerge as CarDekho Accolade Winners

Honda has been proving its mettle since a long time with some of the classic cars from its portfolio. One such classic winner has been the City sedan. This one car has helped Honda cement its position firmly in the Indian auto industry while being the most loved sedan among the customers. Along with the City sedan, one name that has been the talk of the town is Honda Amaze, the compact sedan which was launched two years back. Recently, both these sedans have won prestigious ‘CarDekho Accolade’, India’s one and only consumer choice awards. Honda Amaze won the title ‘entry level sedan of the year’ while City grabbed the same award in mid-sized sedan category.

The unique positioning of City in the Indian auto market was described by Mr. Jnaneshwar Sen, Senior Vice President Marketing and Sales, Honda Cars India, as being the backbone of the brand even after so many years. He further added that the brand has been synonymous with City in the country and the car holds an iconic status in the industry. The current 4th generation of the car has been successful in maintaining its number one slot in the segment since its launch. Moreover, it is quite evident that the brand equity of the City is unquestionable and the car continues to be an aspiration for all generations alike.

The car which is already in its 4th generation is still running strong in the Indian auto market. In fact, it has been the first choice in cars for many generations alike. With Honda starting its new facility in Tapukara unit, the waiting time of the most loved sedan has come down considerably. The City is available in both petrol and diesel variants and with revamped sporty styling, advanced equipment list, enhanced fuel efficiency and premium comfort levels. This enables the sedan to lock horns with Maruti Suzuki Ciaz, Ford Fiesta, Skoda Rapid, Hyundai Fluidic Verna, Nissan Sunny as well as Volkswagen Vento in the mid-sized sedan segment.

If we talk about Amaze, the car has been doing wonderful business for the company since its launch. The entry level sedan from the company is available in amazing 15 trims including diesel, petrol and CNG versions. This spoils the customer for choice since all these models are packed with technologically advanced features. The compact sedan has expressive lines and stunning aerodynamic body structure on the outside while the interiors boast of hi-tech multimedia system with a touch screen display and impressive audio system. The vehicle offers crucial safety features like airbags, seatbelts and engine immobilizer besides other common aspects. The sub 4-meter compact sedan is in competition with the likes of Tata Zest, Maruti Swift Dzire, and Hyundai Xcent.

The Japanese manufacturer is overwhelmed with the response and feels confident that steady customer engagement and word of mouth will further enhance the market share of these cars in the industry. Furthermore, Honda entered into the MPV segment with Mobilio last year in India. The popular TV campaign for the car which features the renowned comedian Kapil Sharma has been very well received. Mr. Jnaneshwar commented on the same saying the Mobilio ad campaign featuring Kapil Sharma was one of the most successful ad campaigns in company’s portfolio. Further, the company aims to keep introducing such interesting digital ad campaigns in the future, thereby bringing new ideas to engage and reach to a larger audience in the country.

Honda has been touching new heights since the past two years with an expanded portfolio, entering into new segment, and increasing their operational field. The Japanese manufacturer is focused on expanding its network further in the country by launching the new Jazz by the end of the fiscal. Currently Honda has 232 facilities across 152 cities and plans to increase the figure to 300 by March 2016.

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